The non-alcoholic beverage market is forecast to reach USD $1252.54 billion by 2024, with that in mind Mixed Up Drinks Co. have spotted a gap in the market. Their plan is to develop a new product range of non-alcoholic cocktails in a can for people that like the taste of cocktails while keeping a clear head.

Mixed Up Drinks Co. are already well established in the alcoholic drinks industry, but are looking for a talented designer to create a new look and feel for their new non-alcoholic range.

They are looking for a design that disrupts the space and helps to compete for vital shelf appeal. They have stiff competition from the likes of, Fentimans, Fever-Tree and Belvoir Fruit Farms, so make sure you research these to see what they need to compete with from a creative POV.

Currently, they don’t have a strapline but are open to suggestions. They have four brand values that have kept the brand heading in the right direction. The four values are:

• Great times
• Good people
• Always share
• Better together

… so keep these in mind when exploring your designs.

They already have an identity that has good brand recognition, which they have supplied for you. Everything else is up for grabs and you have full creative freedom, from colour to type treatment. 

Begin with exploring what you might do with the brand, show this in a style tile, and then apply the brand to the three new SKU’s (Gin & Tonic, Aperol Spritz and Mojito). They’ve included a number of images they like, but remember to use this as a starting point for your inspiration, don’t directly copy anything. 

Remember, try to come up with more than one idea and then refine the one you think works best into a final design. This should then be shown on a can mockup which the client can use for an up-and-coming investor presentation.