ZZZ COSMETICS

Designers —

LUCY ROLES — UX researcher, UX writer, Interaction designer, ILLUSTRATE PATTERN, Visual Design, Mockus

KAZZUYA ROLES : UX researcher, UX writer, Visual designer, Interaction designer, Mockups

Various Challenges we face for this brand is :

Make pattern based packaging for the product and that it is vibrant in color
Add something related to sleep in Brand identity
And all the patterns should be match with various mockups that show brand assurity to the customers

Solutions :

Our team, led by Lucy & Kazzuya, embarked on an exciting challenge of incorporating unique patterns and shapes into the brand’s collateral and packaging. Being connoisseurs of bold, playful, and tribal-esque patterns, we endeavored to infuse our signature style into the design. We began by exploring a plethora of patterns on paper, using brush pens to bring our vision to life. By combining these patterns with shapes and objects that evoke positive emotions, we aimed to create a design that radiates the rejuvenating feeling of a good night’s sleep.

After experimenting with various patterns, our team selected his favorite and brought it into Adobe Illustrator. Using the live-trace tool, he effortlessly vectorized the looser dots and lines. However, the other shapes required some precise adjustments using the pen tool to perfect their forms. Once he was satisfied with the pattern, he incorporated it with colors from the provided palette, expertly maneuvering different layouts and formations. Joel went on to create a range of layout options for various deliverables, ensuring that the final product was nothing short of exemplary.

The end result is a stunningly fun, vibrant, and modern design that is bound to stand out in a crowded shelf and thrive in an online space. With an impeccable blend of creativity and skill, our team has delivered a design that encapsulates the essence of the brand and evokes joy and positivity in its audience.